“If 100 million users are consuming content on Pornhub, that’s 34 gigabytes worth of content per person, or 44 hours of high quality content per year, per person. “If one gigabyte file was viewed in entirety by a million people, that is a petabyte of transfer,” he says. “I suppose we just have to take their word for it.”īut Sai Gaddam, a data mining consultant and co-author of A Billion Wicked Thoughts, a 2012 study of internet porn habits, points out that it isn’t such a preposterous amount when you consider that all those petabytes are really the data that’s being transferred. “Wow, these numbers are just insane,” says Dan Miller, the Managing Editor at AVN (the Adult Video News), who’s been covering the industry since 2001. That volume of petabytes is either staggering or just about right, depending on who you ask. So that means Pornhub has the brain capacity of Stanford University’s entire class of 2022. The human brain can store around 2.5 petabytes of memory data. Let’s repeat that number, just so we’re all clear it isn’t a misprint or typo: 4,403 petabytes. Over the years, we’ve learned fascinating details about how people consume dirty videos, from the 1424 percent increase in porn watched on mobile devices since 2010 to “fidget spinner porn” becoming inexplicably popular a few years ago.īut the most gobsmacking revelation was this: In 2018, Pornhub transferred 4,403 petabytes of data. It’s a statistical smorgasbord of data that the hugely popular website-ranked seventh in the world, beating out Instagram, Wikipedia, and Reddit, according to SimilarWeb-has been sharing every year since 2013. It’s the same emotion I had while reading Pornhub’s year in review for 2018. I remember looking at this avalanche of filth, a collection that dwarfed most libraries, and even with a brain clouded by raging hormones, my first thought was, that’s just … too much porn. He even had a few reel-to-reel tapes of stag films dating back to before I was born. There was row after row of tapes, both VHS and Betamax, in greater quantities than I’d seen outside of a video store. There were magazines indexed by fetish, stacked so high they nearly touched the basement ceiling. Porn was still a finite resource, something you only had if you were lucky or knew where to dig.īut then I saw the uncanny array of porn my friend’s dad had hoarded. In the early 1980s, when I was barely a teenager, a friend invited me over to his house to take a peek at his dad’s secret stash of porn.
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